	A	B	C	D
1	Name	Category	Chapter Described	Description

2	Open approaches	Accelerators	A smorgasbord of the slightly useful	Whether source or data or practice, the act of making something open reduces barriers to adoption, encourages collaboration and accelerates the evolution of the component.
3	Exploiting constraint	De-accelerators	A smorgasbord of the slightly useful	Finding a constraint and reinforcing it through supply or demand manipulation. An existing constraint can be exploited to fragment a single player by increasing demand beyond their ability to supply (e.g. by creating a price war).
4	IPR	De-accelerators	A smorgasbord of the slightly useful	Intellectual property rights (IPR) can be used to slow evolution by limiting competition even to the point of ring fencing a component making it difficult for others to evolve it further.
5	Pig in a poke	Dealing with toxicity	A smorgasbord of the slightly useful	A mechanism of dressing up a liability as some form of future business before divesting to a third party.
6	Sweat and Dump	Dealing with toxicity	A smorgasbord of the slightly useful	A mechanism of disposing of legacy liability onto a third party by exploiting their own inertia to change.
7	Sensing Engines (ILC)	Ecosystem	A smorgasbord of the slightly useful	A mechanism of being the first mover to industrialise a component, allowing others (the ecosystem) to build new industries upon it and then using consumption data to determine future candidates for industrialisation.
8	Two factor markets	Ecosystem	A smorgasbord of the slightly useful	A mechanism of bringing providers and consumers together and exploiting network effects and aggregated data.
9	Fear, uncertainty and doubt	User Perception	A smorgasbord of the slightly useful	Often used to slow evolution by exploiting inertia to change within customers and forcing new entrants to divert energy away from the components and into countering the accusations.
10	Co-operation	Accelerators	Bits or pieces?: On 61 different forms of gameplay	Working with others. Sounds easy, actually it's not.
11	Exploiting network effects	Accelerators	Bits or pieces?: On 61 different forms of gameplay	Techniques which increases the marginal value of something with increased number of users.
12	Industrial policy	Accelerators	Bits or pieces?: On 61 different forms of gameplay	Government investment in a field.
13	Market enablement	Accelerators	Bits or pieces?: On 61 different forms of gameplay	Encouraging the development of competition in a market
14	Centre of gravity	Attacking	Bits or pieces?: On 61 different forms of gameplay	Creating a focus of talent to encourage a market focus on your organisation.
15	Directed investment	Attacking	Bits or pieces?: On 61 different forms of gameplay	VC approach to a specific or identified future change.
16	Experimentation	Attacking	Bits or pieces?: On 61 different forms of gameplay	Use of specialists groups, hackdays and other mechanisms of experimentation.
17	Fool's mate	Attacking	Bits or pieces?: On 61 different forms of gameplay	Using a constraint to force industrialisation of a higher order system.
18	Playing both sides	Attacking	TV Tropes	In any war, there are those that will benefit from the fighting and destruction that it causes.
19	Press release process	Attacking		The press release to be released when a new service offering is completed must be written before development on the new offering is started. The completed new offering will be judged against the press release. This forces a company to simply take pre-existing acts and industrialise them.
20	Undermining barriers to entry	Attacking	Bits or pieces?: On 61 different forms of gameplay	Identifying a barrier to entry into a market and reducing it to encourage competition.
21	Ambush	Competitor		To attack with surprise e.g. when competing with another open source offering we will drop at scale any proprietary features of the component into the open source offering whenever the competitor reaches near feature parity.
22	Circling and probing	Competitor		To test out and understand needs within a competitor's space by launching experimental offerings.
23	Fragmentation play	Competitor	Bits or pieces?: On 61 different forms of gameplay	Exploiting pricing effects, constraints and co-opting to fragment a competitor's market.
24	Misdirection	Competitor	Bits or pieces?: On 61 different forms of gameplay	Sending false signals to competitors or future competitors including investment focused on the wrong direction.
25	Reinforcing competitor inertia	Competitor	Bits or pieces?: On 61 different forms of gameplay	Identifying inertia within a competitor and forcing market changes that reinforce this.
26	Restriction of movement	Competitor	Bits or pieces?: On 61 different forms of gameplay	Limiting a competitors ability to adapt.
27	Sapping	Competitor	Bits or pieces?: On 61 different forms of gameplay	Opening up multiple fronts on a competitor to weaken their ability to react.
28	Talent raid	Competitor	Bits or pieces?: On 61 different forms of gameplay	Removing core talent from a competitor either directly or indirectly.
29	Creating constraints	De-accelerators	Bits or pieces?: On 61 different forms of gameplay	Supply chain manipulation with a view of creating a new constraint where none existed.
30	Disposal of liability	Dealing with toxicity	Bits or pieces?: On 61 different forms of gameplay	Overcoming the internal inertia to disposal. Your own organisation is likely to fight you even when you're trying to get rid of the toxic.
31	Refactoring	Dealing with toxicity	Round, round, get around, I loop around	Spending money on development to make a component more efficient.
32	Defensive regulation	Defensive	Bits or pieces?: On 61 different forms of gameplay	Using Government's to create protection for your market and slow down competitors.
33	Limitation of competition	Defensive	Bits or pieces?: On 61 different forms of gameplay	Through regulatory or other means including erecting barriers to prevent or limit competitors.
34	Managing inertia	Defensive	I wasn't expecting that	Identify the forms of inertia you will face and how to counter them before charging straight on into the battle.
35	Procrastination	Defensive	Bits or pieces?: On 61 different forms of gameplay	Do nothing and allowing competition to drive a system to a more evolved form.
36	Raising barriers to entry	Defensive	Bits or pieces?: On 61 different forms of gameplay	Increasing expectations within a market for a range of user needs to be met in order to prevent others entering the market.
37	Threat acquisition	Defensive	Bits or pieces?: On 61 different forms of gameplay	Buying up those companies that may threaten your market.
38	Alliances	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Working with other companies to drive evolution of a specific activity, practice or data set.
39	Channel conflicts & disintermediation	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Exploiting new channels and conflict within existing channels to create favourable terms.
40	Co-creation	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Working with end users to drive evolution of a specific activity, practice or data set.
41	Co-opting and intercession	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Copying competitors move and undermining any ecosystem advantage by interrupting data flows.
42	Embrace and extend	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Capturing an existing ecosystem.
43	Tower and moat	Ecosystem	Bits or pieces?: On 61 different forms of gameplay	Dominating a future position and prevent future competitors from creating any differential.
44	Buyer / supplier power	Markets	Bits or pieces?: On 61 different forms of gameplay	Creating a position of strength for yourself.
45	Differentiation	Markets	Bits or pieces?: On 61 different forms of gameplay	Creating a visible difference through user needs.
46	Harvesting	Markets	Bits or pieces?: On 61 different forms of gameplay	Allowing others to develop upon your offerings and harvesting those that are successful. Techniques for ensuring harvesting creates positive signals rather than creating an environment others avoid.
47	Last man standing	Markets	Amazon and the last man standing	In the last few years of the model when the price is dropping then it is all about last man standing. Many competitors won't be in a position to cope with how low the prices will go. The economies of scale will start to really tell here. Many will fall and it won't be gentle and graceful like. It'll be more brick like as in brick fired from a howitzer pointing downwards on the top of a building.
48	Pricing policy	Markets	Bits or pieces?: On 61 different forms of gameplay	Exploiting supply and demand effects including price elasticity, Jevons paradox and constraints including fragmentation plays.
49	Signal distortion	Markets	Bits or pieces?: On 61 different forms of gameplay	Exploiting commonly used signals in the market by manipulation of analysts to create a perception of change.
50	Standards game	Markets	Bits or pieces?: On 61 different forms of gameplay	Driving a market to a standard to create a cost of transition for others or remove the ability of others to differentiate.
51	Trading	Markets
52	Designed to fail	Poison	Bits or pieces?: On 61 different forms of gameplay	Removing potential future threats by poisoning a market space before anyone attempts to establish it.
53	Insertion	Poison	Bits or pieces?: On 61 different forms of gameplay	Either through talent or misdirection, encouraging false moves in a competitor.
54	Licensing play	Poison	Bits or pieces?: On 61 different forms of gameplay	Use of licensing to prevent future competitor moves.
55	Fast follower	Positional	Bits or pieces?: On 61 different forms of gameplay	Exploiting fast follower advantage into uncharted spaces.
56	First mover	Positional	Bits or pieces?: On 61 different forms of gameplay	Exploiting first mover advantage especially with industrialisation to component services.
57	Land grab	Positional	Bits or pieces?: On 61 different forms of gameplay	Identifying and position a company to capture a future market space.
58	Weak signal / horizon	Positional	Bits or pieces?: On 61 different forms of gameplay	Use of common economic patterns to identify where and when to attack.
59	Artificial competition	User Perception	Bits or pieces?: On 61 different forms of gameplay	Creating two competing bodies to become the focus of competition and in effect driving oxygen out of a market.
60	Brand and marketing	User Perception		To manipulate the perception of a component by association of some form of social status or to appeal to some other indirect need.
61	Bundling	User Perception	Bits or pieces?: On 61 different forms of gameplay	Hiding a disadvantageous change by bundling the change with other needs.
62	Confusion of choice	User Perception	Bits or pieces?: On 61 different forms of gameplay	Preventing users from making rational decisions by overwhelming them with choice.
63	Creating artificial needs	User Perception	Bits or pieces?: On 61 different forms of gameplay	Creating and elevating an artificial need through marketing and behavioural influence. Take a rock and make it a pet etc.
64	Education	User Perception	Bits or pieces?: On 61 different forms of gameplay	Overcoming user inertia to a change through education. There are 16 different forms of inertia and many can be overcome directly with education. Don't underestimate this.
65	Lobbying / counterplay	User Perception	Bits or pieces?: On 61 different forms of gameplay	Persuading Government of a favourable position.