How to set the direction of an organization

This is a summary of the book Product Roadmap Relaunched.

1. What is an organization roadmap?

Set of business objectives that are driven by customer needs. It's a tool for communicating and testing your strategy with customers and stakeholders.

2. What is the value of a roadmap?

It aligns the organization towards shared objectives. It is relatively stable because it focuses on the problem space instead of the solution space (product features).

3. How to build a roadmap?

  1. Gather customer needs and come up with objectives (OKRs)
  2. Organize into themes
  3. Place into time-frames (Q1, Q2, etc)

Drive the product release plan from each theme.

roadmap
roadmap vs release plan

4. Resources: